The posts
The grid
The posts created had a main objective not to be perceived as ads but as real popular content using the codes of instagram and the ways viewers consumed content.
Each content piece revolved around product superiority and affinity days.
Each month had its own color code.
The content was created ‘in-house’.
Cool content always integrating our target interests (back to school, halloween)
The sachet or the mug being always at the center of our communication.
